Influencer Marketing Strategy / Overview:

The prime objective of the campaign was to create widespread awareness about CoinDCX, India’s largest and safest cryptocurrency exchange. The campaign aimed to leverage credible personalities to endorse the brand on their social media platforms, emphasising the ease of buying and selling cryptocurrencies on CoinDCX. The primary focus was to encourage app downloads and registrations while also motivating the audience to invest in cryptocurrency through CoinDCX Go.

We collaborated with influencers from the lifestyle and fashion space, and an awareness campaign was created to promote CoinDCX Go as one of the safest cryptocurrency exchanges. The influencers posted a variety of content to encourage their followers to download the CoinDCX Go app and start investing in cryptocurrency. They highlighted the benefits and security features provided by the app. The influencers directed their followers to download the app via swipe-up stories and posts on their social media platforms.

Results Instagram:

Influencers worked with: 10

Reach: 534,1674 

Views: 2,018,4874

Impressions: 133,192

Likes: 2,257,290

Comments: 16,303

Shares: 19,214

Results Instagram:

Influencers worked with: 7

Views: 343,000

Impressions: 404,9943

Likes: 8626

Comments: 1388

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