Influencer Marketing & PR Strategy / Overview:

Crimsoune Club, an award-winning and leading fashion brand founded in 2005, is known for its smart casual and trendy clothing suitable for any occasion. The brand collaborated with renowned designer Nikhil Thampi, celebrated for his ultra-glamorous and uber-lux garments, to showcase their latest collection. The collaboration involved lifestyle and beauty influencers, who promoted the collection to a wider audience. 

Additionally, the collection received extensive PR coverage in notable publications such as India New England, DT Next, ET Times Lifestyle, Social News, The News Men, Grazia, IANs Life, Indian Retailer, Times Of India, and PinkVilla. The campaign aimed to highlight the brand’s unique style and broaden its reach in the fashion industry.

Results:

Influencers worked with: 30+

Reach: 15M+

Deliverables: 70+

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