PR & Influencer Marketing Strategy / Overview:
We did effective PR and Influencer Marketing for Two Wheels and ensured that the event was covered by a wide range of media outlets. Explored event listings 2-3 days prior to the event with coverage in online vent portals like Events tribe, All Events, Town Script. This helped to generate awareness of the event and attract attendees and got great media feedback.
The event was promoted on online CSR media websites like NGOBox and Prakriti. An exclusive interaction was organised with Dainik Jagran, a leading Hindi newspaper. The event was covered by a total of 11 media outlets, including national and regional media. The press release was published by UNI, one of India’s leading newswires.
We always come up with new and creative ways to use influencer marketing to reach our clients’ target audiences. We are experts in selecting the right influencers for your campaign. We found the perfect mix of influencers who were aligned with the brand, have a large following, and create high-quality content. We will also work to create the best content for the campaign, ensuring that it is engaging and drives results.
Reach: 59 Million Online + 1.1 Million Print
Targeted Publications: 70% CAT A (Culturally strong publications)
Influencers worked with: 12
Influencer Reach: 3 Million